By Victoria Landsmann  |  Updated 15 MAR 22

7 reasons you should be buying prescription glasses online.

Starting with saving up to 65% off retail prices.

1. Save up to 65% off retail prices.

Leading online stores cut out the middleman so you pay less, even on multifocals. From in-store expenses to shipping and production costs, the average markup for frames in brick-and-mortar stores is 250%. Online retailers cut back on these costs by using their own in-house labs, which means you get the same product for a lot less.
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2. Bigger selection of frames.

Online retailers can showcase thousands of frames and brands on a single site, all eligible for prescription, non-prescription and multifocal lenses. Stores are limited in the amount of frames they can house. Online, there’s no end to the options available.

3. No sales commission.

Online sites don’t try to push a sale, where store salesmen often work towards a commission. A reported 62% of private practice optometrist’s income comes from selling prescription eyeglasses and contact lenses.

4. Top quality glasses.

Online retailers have access to the same glasses as brick-and-mortar stores. Whether you’re shopping for non-prescription frames or high quality progressive or bifocal lenses, online retailers provide exactly the same materials and brands, including household names like Ray-Ban, Oakley, Tom Ford, and more.

5. You can try-on glasses online.

Using an online Virtual Try-On, you can find your perfect fit from the comfort of your own home. Leading online sites with a try-on tool will give you a better idea of how you’ll look in your new eyeglasses or sunglasses by uploading a selfie.

6. Great customer service.

Stores have closing times. Online retailers are always open. Top online retailers like have a customer service team available by chat or phone, 24/7.

7. Risk-Free everything.

100% refund, no questions asked. Leading online retailers provide a simple & secure checkout process, free shipping & returns, and a 100% money-back-guarantee. They provide a safe and secure checkout process.
For all this plus thousands of styles and brands to choose from,

Victoria Landsmann
Victoria Landsmann
A writer and fashion enthusiast, studied at London College of Fashion, University of the Arts London. Her degree in Fashion Management has propelled her unique voice and style for the optical world. Her favorite pair of sunglasses is a classic round Ray-Ban.