Wednesday, February 5, 2014 8:24:52 AM America/Los_Angeles
Oh, they’re so purrrrty!
Looks from bygone eras always seem to resurface and then we call it “vintage.” Before the 1940’s eyeglasses were simple and not really considered a fashion accessory. In order to mass produce frames and in keeping up with the industrial era, most lenses were practical, featuring rounded and rimmed in metal. For those who could afford it, finer materials such horn or bone were used yet, their purpose was more functional rather than fashionable. Then something wonderful happened. The war finally ended and a flood of inspiration came pouring out.
Wednesday, January 29, 2014 5:21:39 AM America/Los_Angeles
Following changes in society’s boundaries, unisex fashion trends are on the rise. Gender-blurred fashion concepts are all over the runways. Many designers have paved the way for a completely new approach to style. By eliminating gender norms, we can accentuate the idea that fashion is more about expression and art rather than gender.
Wednesday, January 22, 2014 3:59:09 AM America/Los_Angeles
Reality vs Dream
Hang in there! It’s just few more weeks (ok, ok, months) before it starts to get warmer but we can dream, right? Plan your imaginary trip; think of all the warm tropical destinations the world has to offer. No matter where you choose to go, even if you choose a not so tropical destination, it’s ALWAYS important to remember to pack your shades.
Wednesday, January 15, 2014 6:20:40 AM America/Los_Angeles
Believe it or not, Spring is around the corner!
Think positive, think warm and feel the onset of Spring. It’s hard to imagine but yes, Winter will eventually end. Springtime reminds us that all things can be renewed. So pick something different this year. Go bold and choose Blue for your next pair of prescription eyeglasses!!
Wednesday, January 8, 2014 5:16:10 AM America/Los_Angeles
Stay Warm Out There!
It’s cold. Very very cold and everyone is talking about the Polar Vortex. With such plummeting temperatures this winter, it’s very important to stay warm. Layer up! Get out those Long Johns and wool socks because the ride isn’t over yet. Even though it’s a frigid start to the year, we’ve got a sizzling hot frame new in stock for you. Feast your eyes on the One EZ3459 Burgundy w/Hot Pink semi-rimless frames!
Wednesday, December 18, 2013 4:45:26 AM America/Los_Angeles
It’s all about the details
These days finding a finely crafted accessory that is both current and affordable is extremely rare. The materials and time invested in creating a piece will usually be the deciding factor in cost. But then unexpectedly - like a gift - we’re given something wonderful.
Wednesday, December 11, 2013 5:01:33 AM America/Los_Angeles
Style Spotlight: Kenneth Cole Reaction
The genius of business minded, Kenneth Cole is clear. What began as a venture into the shoe world soon expanded to clothing and other accessory essentials. You've got to give him credit. Since its launch, his Kenneth Cole Reaction Eyewear Collection has been a platform for a certain brand of New York City style — it’s a tough-but-tailored look that so many designers try and fail to do.
Wednesday, December 4, 2013 4:29:30 AM America/Los_Angeles
Tis the season, or so they say… With a winter wonderland in our midst, the holiday season of giving has arrived. As you check off names on your gift list, please do yourself a favor this year - spoil yourself, too! Holiday shopping can be hectic, so it’s important to remember to take a timeout. Cosy up with a hot cup of spiced cider or hot cocoa. Feel the warmth and let it glow inside of you. It will surely rejuvenate your holiday spirit.
Grab a hot cup of something delicious, cosy up to your computer and browse through our glasses online.